Smriti is a marketing consultant with over 13 years of experience shaping brands across some of the world’s leading agencies such as Ogilvy, Taproot Dentsu, FCB etc. and working on marquee businesses such as Honda, KFC, Google, Hafele, HSBC, Ultratech, Whirlpool, smartwater, Dulux, Colgate-Palmolive to name a few.

She brings a deeply strategic lens to marketing - grounded in understanding people, culture, and category dynamics -and translating that into clear, differentiated brand thinking. Her strength lies in simplifying complexity: helping businesses define sharper positioning, unlock meaningful consumer insights, and build cohesive brand narratives that travel seamlessly across channels. Having led integrated mandates across ATL, BTL, and digital, she understands how to align thinking and execution to create work that is both distinctive and consistent. Her approach is rooted in building brands with intent—ensuring that every piece of communication ladders up to a larger, enduring idea that can sustain relevance and impact over time.