Raza belongs to a family of communicators with lineage across press, television, radio &
out-of-home media; having over 2 decades of local & international experience in handling
award-winning campaigns for iconic brands like CRED, One Plus, Zepto, JioHotstar, NPCI,
Amazon Prime, South African Tourism, Colgate Palmolive; to name a few. Currently
representing Ideacafe as a Senior Vice President, his professional associations have been with
global advertising giants like DDB Mudra [Omnicom Group], Rapport Worldwide [IPG
Mediabrands] & ENG Middle East. He specializes in layering context-to-content &
magic-to-logic, by assisting brands in communicating better with their audience.